Focus on Local Markets
“When Apple first introduced the iPhone, Matt McCormick, who runs a phone-repair business called Jet City Devices, saw an opportunity. Knowing that the iPhone’s screen was prone to damage, Mr. McCormick began bidding on keywords like “iphone repairs” and waited for business to flood in. A problem soon became apparent: while his site was swamped with traffic, very few people were actually mailing in their phones to get them repaired. But, after changing his campaign to run only on searches initiated within 50 miles of Chicago and Seattle — cities where he had physical shops where customers could drop their phones off in person — Mr. McCormick says his conversion rate jumped to 10 percent: ‘If you’re in business in only one or two cities, then Google’s localization feature can save you a ton of money, reduce AdWords competition, and bring great traffic.’“

(From the New York Times article “Real Life Lessons in Using Google AdWords“).

This is a great example of local Google AdWords in action. A broad category like “iphone repairs” would get all kinds of clicks from everywhere. But a narrower target — through the use of a local keyword ”bethesda iphone repairs” – would lower the number of clicks but dramatically increase the conversion rate. In short, adding a local modifier to your Google AdWords can reduce your costs but increase your revenue.

Check out out our pay per click search ad services and local organic search domination services.