As a business serving local customers, that is great news for you over Christmas! If you’ve been marketing your business effectively to the local online marketplace throughout the year, you’ll benefit over Christmas when your customers need to find the perfect gift in your city.

So, think about what customers are buy over Christmas and start marketing that right now. It’s not too late! Don’t forget to put in your city modifier. And if you don’t get the Christmas rush this year, there’s always next year:

Step one: Identify the top selling products that your face-to-face customers (not your online customers) buy from you.

Step two: Implement search engine optimization techniques around those products and be sure to include your local modifier. So, if you are in Gettysburg and you sell pet supplies, you might normally target the words “Gettysburg pet supplies” but (in preparation for Christmas) you should also target the words “Gettysburg dog biscuits”, “Gettysburg dog houses”, “Gettysburg fish bowls”, etc.

There is a huge opportunity for you here to not only dominate your local market for your [city keyword] plus [industry or service keyword] but also [city keyword] plus [specific product keyword].