Why Internet Marketing is Right for Local Offline Businesses — Part 4 of 4

This is part 2 of a series. To read the first article, click here, read the second article here, and read the third article here.

How much time do you spend in social media sites? A few minutes a day? A few hours a day? What about your kids and their friends? What about your customers?

It’s possible that you’re the rare exception to the rule. Many peole “confess” to spending hours online, primarily in social media engagement via Twitter or Facebook. Internet usage has skyrocketed, according to a study published in May 2009 by the Center for Media Research.

Some stats from this study include:

• There are 87% more online social media users now than in 2003, with 883% more time devoted to those sites.
• In the last year, time spent on social networking sites has surged 73%

And Charles Buchwalter, Senior Vice President of Research and Analytics at Nielsen Online says: “The Internet remains a place of continuing innovation, with users finding new ways to integrate online usage into their daily lives.“

In other words, savvy businesses are using video and social networking and other internet marketing techniques to reach out to their customers where they are spending their time: online… and, specifically, in video and social media sites.

Neilsen also concluded that: “Given the increased focus on digital marketing [...] the Internet’s share of commerce will continue to rise.” For offline businesses that are ignoring the online marketing opportunities, this is a scary thought. Internet commerce is already huge and stealing a large piece of local business revenue… and it’s expected to grow.

Is your business marketing where your customers are spending time?

If not contact us now to get started today.