What’s up for 2010? Local Search Engine Marketing trends for this year.
January 4, 2010 by admin
Filed under Internet Marketing Basics, Marketing News, Search Engine Marketing, Search Engine Optimization, Social Media
Eminent local SEM blogger Andrew Shotland of LocalSEOGuide.com created a set of predictions for 2010. I consider them to be “must-reads” for all local SEO and SEM people out there, as well as businesses who are thinking about marketing locally online.
You can read the article here but I will summarize it for you:
Open Source Yellow Pages. In his article, he talks about how Twitter has the potential to become the clearinghouse for local Yellow Pages information, replacing current options.
Google will continue to grow. Google is going local and Andrew believes that they will increase their emphasis on local businesses this year.
Demand Media Strategy. This is where content no longer becomes arbitrarily created but strategically created and written. A colleague of mine who is a business writer does exactly this kind of work — content strategy — and is noticing a trend toward it as well.
Local guides. Shotland derides this method but I think it has legs for a while and will be the advantage for first movers.
Small Business SEO budgets will increase. This is good to hear. Businesses need to market themselves and invest in doing that successfully.
Want to read more about local search engine marketing trends? You can read all eleven plus additional insights here.
Want to read more about online marketing trends and how local fits in?
SEO Trends to Watch for In 2010
Predictions for the Changing Local Search Landscape in 2010
