3 Ways that Local Businesses can Use Social Media
October 20, 2009 by admin
Filed under Social Media
Small businesses are eager to get on board with the social networking phenomenon. And it’s no wonder, either: social networking is a massive trend with profound social implications.
People spend a lot of time in social media for work and leisure. And smart businesses are meeting them there. Here are 3 ways that your local business can use social media to improve your online marketing:
- Create a fan page on Facebook. Think of it like a Facebook page for a business. Your customers become fans and you can interact with them through Facebook in a similar way that you might interact with family and friends. Host discussions, hold contests, share photos, poll your audience, and more. Engage them!
- Create a Twitter hashtag for your business (for example, if you own Maryland Eatery, your hashtags might be #marylandeatery or #mdeatery. Run a program like Tweetdeck to keep an eye on what people are saying about you and tweet frequently with that hashtag. (Hashtags can be registered at wthashtag.com.
- Start a blog. Yes, a blog is social media! You can create one on Blogger or through WordPress. Post regular content and, most importantly, engage your audience in a conversation!
Local businesses might shy away from web marketing and social media because it seems like an “international” marketing medium. But there are exciting local internet marketing opportunities.
